With thousands of e-liquid options available, finding your perfect vape juice can feel overwhelming. This comprehensive guide will help you navigate flavors, nicotine strengths, and e-liquid types to discover what works best for your preferences and device.
Understanding E-Liquid Flavour Profiles
Your e-liquid's flavour is arguably the most important aspect of your vaping experience. Let's explore the main flavour categories to help you find your perfect match.
Popular Flavour Categories:
Fruit Flavours
From single fruits like strawberry and apple to complex blends like tropical medleys. Our fruity e-liquids collection offers refreshing options perfect for all-day vaping.
Dessert & Bakery
Sweet indulgences like custards, cakes, and donuts without the calories. Browse our sweet e-liquids for rich, satisfying flavours.
Menthol & Cooling
Refreshing mint, menthol, and cooling blends that deliver a satisfying throat hit. Check out our cool e-liquids collection for a refreshing experience.
Tobacco
Traditional tobacco flavours that help smokers transition to vaping. Our tobacco flavours range from authentic to gently sweetened blends.
Finding Your Flavour Profile
New to vaping? Consider starting with flavours similar to things you already enjoy. Coffee drinker? Try coffee or chocolate e-liquids. Sweet tooth? Explore dessert flavours. Ex-smoker? Tobacco blends can ease the transition.
Choosing the Right Nicotine Strength
Nicotine strength is measured in milligrams per millilitre (mg/ml), often labelled simply as "mg" or as a percentage. Finding the right strength is crucial for satisfaction without harsh effects.
Common Nicotine Strengths Explained:
0mg (Nicotine-Free)
Contains no nicotine, ideal for those who enjoy the ritual of vaping without nicotine, or those who have successfully stepped down their nicotine intake.
3mg-6mg (Low)
Suitable for light smokers (less than 10 cigarettes daily), social smokers, or vapers who have been stepping down their nicotine intake. Works best with direct-lung setups.
10mg-12mg (Medium)
Good for regular smokers (10-20 cigarettes daily). Provides a satisfying throat hit without being overwhelming. Compatible with both MTL and DL devices.
18mg-20mg (High)
Designed for heavy smokers (20+ cigarettes daily) or those just transitioning from smoking. Best used with higher-resistance MTL devices.
Nicotine Salts vs. Regular (Freebase) Nicotine:
Modern e-liquids come in two primary nicotine formulations:
- Regular (Freebase) Nicotine: The traditional form, offering a noticeable throat hit. Available in our 10ml e-liquids collection.
- Nicotine Salts: Smoother at higher strengths, faster absorption, and typically used in pod systems. Check out our nic salts collection for options.
Understanding E-Liquid Types and Bottle Sizes
E-liquids come in various formulations and bottle sizes, each suited to different devices and vaping styles.
E-Liquid Types Explained:
Standard E-Liquids (10ml)
Ready-to-vape liquids with nicotine, available in various strengths. TPD-compliant 10ml bottles are perfect for mouth-to-lung devices. Explore our 10ml e-liquids collection.
Shortfills (50ml-100ml)
Larger bottles with nicotine-free e-liquid, leaving space to add nicotine shots. Popular with sub-ohm vapers who use more e-liquid. Check out our shortfills collection.
Nic Salts (10ml)
Smoother, faster-absorbing nicotine formulation that works well at higher strengths without harshness. Ideal for pod systems and MTL devices. Browse our nic salts collection.
Nic Shots & Additives
Concentrated nicotine bottles designed to add to shortfills. Also includes flavor concentrates and additives. Find options in our nic shots collection.
Understanding PG/VG Ratios
E-liquids contain two main base ingredients: Propylene Glycol (PG) and Vegetable Glycerin (VG), usually expressed as a ratio (e.g., 50/50 or 70/30).
- Higher PG (50/50): Better flavor clarity, stronger throat hit, thinner consistency. Works best in MTL devices and pods.
- Higher VG (70/30, 80/20): Smoother on throat, thicker consistency, larger vapor clouds. Ideal for sub-ohm and direct-lung devices.
Matching E-Liquids to Your Device
Using the right e-liquid for your specific device is crucial for the best experience and to avoid technical issues.
Device-Specific E-Liquid Recommendations:
Pod Systems
Best with: 50/50 PG/VG ratio, 10-20mg nic salts or 10-18mg regular nicotine. Check our pod systems collection for compatible devices.
MTL Tanks
Best with: 50/50 to 60/40 PG/VG ratio, 6-18mg regular nicotine or 10-20mg nic salts. Browse tanks & atomizers for options.
Sub-ohm Tanks
Best with: 70/30 or higher VG content, 0-6mg nicotine (higher strengths will be harsh). Explore our shortfills collection for high-VG options.
Rebuildable Atomizers
Best with: Versatile, but typically higher VG (70/30+) for drippers, slightly lower VG for MTL RBAs. Pair with our 100ml e-liquids for cost-effective vaping.
Finding Your Perfect E-Liquid: Recommendations by Vaper Type
For Ex-Smokers Just Starting
- Device: Pod system or MTL tank
- Nicotine: 12-20mg (nic salts recommended)
- Flavors: Start with tobacco flavors or menthol
- Bottle Size: Multiple 10ml bottles to find favorites
For Intermediate Vapers
- Device: Adjustable pod mods or starter kits
- Nicotine: 6-12mg regular or 10-20mg salts
- Flavors: Branch out to fruity or dessert flavors
- Bottle Size: 10ml for testing, shortfills for favorites
For Cloud Chasers
- Device: Sub-ohm tanks or RDAs
- Nicotine: 0-6mg (higher strength is too harsh)
- Flavors: Complex blends from our 100ml e-liquids collection
- Bottle Size: Shortfills (cheaper per ml for heavy use)
E-Liquid Storage and Shelf Life
Proper storage can preserve flavor quality and extend the life of your e-liquids.
Best Practices for E-Liquid Storage:
- Keep cool and dark: Store away from direct sunlight and heat sources
- Secure caps tightly: Prevents oxidation and nicotine degradation
- Store upright: Prevents leakage and keeps caps clean
- Keep away from children and pets: Always follow safety guidelines
Understanding E-Liquid Shelf Life:
- Unopened: 1-2 years when properly stored
- Opened: Best used within 3-6 months
- Signs of expiration: Darkened color, separation, or significant change in smell
Frequently Asked Questions About E-Liquids
Why does my e-liquid taste different in different devices?
Different devices operate at varying temperatures and have different coil designs, which can significantly affect flavor production. Higher wattage devices generally produce more intense flavor, while the airflow design and coil material also influence taste perception.
How do I mix nicotine shots with shortfills?
To mix a standard 50ml shortfill with a nicotine shot: first, ensure you have space in the bottle (shortfills are intentionally under-filled to allow this). Remove the cap and childproof seal, add your nicotine shot(s), replace the cap securely, and shake thoroughly for at least 60 seconds. Let it steep for 5-10 minutes before using for best results.
What causes a burnt taste when vaping?
A burnt taste typically indicates a dry or burnt coil. This can happen if you're using e-liquid with too high VG content for your device, vaping at too high wattage, chain vaping without allowing the wick to re-saturate, or simply using a coil that needs replacing.
How long should I steep new e-liquids?
Steeping time varies by flavor profile: fruit flavors are usually good right away or after 1-2 days, while dessert, custard, and tobacco flavors often benefit from 1-2 weeks of steeping to reach their full flavor potential. Our dessert flavours are particularly known for developing richer profiles after steeping.
What's the difference between high PG and high VG liquids?
High PG liquids (50/50) provide stronger throat hit, clearer flavor, and work better in MTL devices with higher resistance coils. High VG liquids (70/30 or higher) produce more vapor, offer smoother throat hit, and work best in sub-ohm devices designed for direct-lung vaping.
E-Liquid Terminology Guide
PG (Propylene Glycol): A thin, clear liquid that carries flavor and creates throat hit.
VG (Vegetable Glycerin): A thicker, slightly sweet liquid that produces vapor and smooths the vaping experience.
Nic Salts: A form of nicotine that allows for smoother vaping at higher strengths.
Shortfill: Larger bottle of nicotine-free e-liquid with space to add nicotine shots.
Steeping: The process of allowing e-liquid to age, allowing flavors to blend and mature.
TPD: Tobacco Products Directive, EU regulations limiting nicotine-containing e-liquids to 10ml bottles at 20mg/ml maximum strength.
MTL/DL: Mouth-to-Lung and Direct-Lung, two primary vaping styles that influence e-liquid choice.
Ready to Find Your Perfect E-Liquid?
With the knowledge from this guide, you're equipped to discover e-liquids that perfectly match your preferences and device.
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Finding your perfect e-liquid is often a journey of exploration. Don't be afraid to try new flavors and formulations – what works best for you might surprise you! Remember that your preferences may evolve over time, especially if you're transitioning from smoking.
Our Mix and Match - 4 for 3 (10ml E-Liquids) offer is a great way to experiment with different flavors without breaking the bank. Happy vaping!
This guide is intended for adult vapers aged 18+ only. Nicotine is an addictive substance. Vaping products are only recommended for existing smokers and vapers. If you don't smoke or vape, we do not recommend starting. Always follow manufacturer instructions for your specific device.